Will Jean Paul Gaultier's Target collection be a success?

It was a star-studded event at Virgin Australia Melbourne Fashion Festival (VAMFF), for the launch of renowned Parisian designer, Jean Paul Gaultier’s exclusive collection for Target Australia.

 

A photo posted by Target Australia (@targetaus) on Mar 8, 2016 at 11:35pm PST

The anticipated show opened with international supermodel, Nicole Trunfio, taking to the runway in a risqué bra, leather jacket and 00’s-esque denim and tulle bubble skirt; a look that is a far cry from Target’s usual professional demure.

 

A photo posted by Target Australia (@targetaus) on Mar 8, 2016 at 2:53am PST

However, the man of the hour was missing in action due to illness, which also prevented him from officially launching the collection at Melbourne’s Bourke St store the next day.

 

A photo posted by Target Australia (@targetaus) on Mar 6, 2016 at 12:17am PST

While Gaultier’s nautical and grungy inspiration for the collection is prominent throughout the collection, we can’t help but think the execution is lacking. Featuring over 100 pieces ranging in price from $10 to $300, we’re not too sure if consumers will justify a spend of $299 on a leather jacket from the commercial department store.

 

A photo posted by Target Australia (@targetaus) on Mar 9, 2016 at 1:07pm PST

Will the range be a hit or miss for Australian fashion lovers? Or are we the only one’s who believe the 00’s-esque bubble skirt will never be back in style? Share your thoughts! {jcomments on}