Thursday, February 18, 2016

Here's what is currently trending in the beauty world

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From Kylie Jenner's new line to L'Oreal Australia's Makeup Designer Contest, this is the latest beauty industry news you have to know!




Zac Posen x Mac Cosmetics: The Designer Dabbles in Beauty


Zac Posen has ventured into the beauty industry, debuting his collaboration with longstanding partner, MAC Cosmetics.


Given their history, it was only natural that Posen would team up with MAC Cosmetics for his first signature beauty collection.


Launching next week, 25th February, beautyholics will be able to shop Posen's glam-ready, limited edition makeup collection.


To find out more visit www.maccosmetics.com.au.




L'Oreal Australia Makeup Designer Contest


Do you think you have what it takes to make it as a pro in the beauty industry?


L'Oreal Australia has launched the first nation-wide search to discover its next Make-Up Director. The competition offers a 12-month contract with L'Oreal, over $5000 worth of L'Oreal Paris products, and a $5000 Priceline gift card.


Entry is simple, create the L'Oreal Paris look of 2016, upload a video to your YouTube channel, and apply by completing the form & submitting your video online at www.makeupdesigner.com.au. The top 10 finalists will showcase their individually created looks to a jury of esteemed beauty experts.


So ladies and gentlemen of the beauty world submit your entry and possibly pursue your beauty career dreams. The winner will be announced at the final event on March 23, 2016.




Keeping Up With Kylie Jenner: Sinful Colors Nail Polish Line


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It seems King Kylie is planning on dominating the world of beauty and she is one step closer to fulfilling that dream!


After the success of Kylie's Lip Kits selling out within 30 seconds consecutively, it is only fitting that her product range expands. The collaboration, with high-street nail polish company, Sinful Colours is set to be the launch of three exclusive limited-edition ranges, fittingly titled 'King Kylie Collection'.


With the nail polish line set to hit the stores in early March, we are already placing bets on how fast these beauty bits will sell out.




'Tomboy': Bringing an Edge to the Beauty Industry


'Tomboy' is a newly launched online destination that is carefully curated by digital influencer Chloe Brinklow.


Created for the effortless, daring and fearless girl, 'Tomboy' promises to offer a fresh and edgy approach to the world of beauty. Offering a raw, unique, and sexy aesthetic, Brinklow launched the site in full force with an awe-inspiring photo shoot featuring Nicole Warne - the 'it' girl behind Garry Pepper Girl - styled by Karla Clarke, and shot by international sensation, Simon Upton.




Rosie Huntington-Whiteley Launches a Beauty Line


Rosie Huntinton Whiteley's partnership with Mark and Spencer continues to flourish. Since 2012, this daring duo have launched lingerie, fragrance, active-wear, and sleepwear ranges, and now, have released a make-up collection; Rosie for Autograph Cosmetics.


The line includes all the beauty necessities a girl needs; from foundation and concealer, to lipstick, eye shadow, mascara and skincare.


The British beauty explains,


"The inspiration behind Rosie for Autograph make-up is all about the girl on the go".


With Mark and Spencer anticipating its first Australian store, it won't be long until Australian beauty lovers can get their hands on the line.


Words: Claudine Blondeau


Image: Credit

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