Monday, September 14, 2015

The Kardashian-Jenner's are taking over the world one app at a time

There’s yet another Kardashian app to get addicted to, and if you’re still recovering from trying make it in Hollywood from Kim’s last app, than this app is definitely for you!

Kim Kardashian has announced on her twitter that the mood boards and almost naked shoots that she had been undertaking in the latest season of Keeping Up With The Kardashians for her high-end website is in actual fact an app.

For a $2.99 per month subscription fee, with the first week being free, consumers will gain the latest access to the Kardashian-Jenner sisters’ beauty advice, fashion tips and never seen before glimpses into the famous sisters’ lives away from the film crew.

Another exciting feature on Kim’s site in addition to personal videos and never before seen photos with family and friends, Kimmy will have live streams where she will answer fans questions.

Former editor for People Magazine and overseer of the latest Kardashians apps, Jen Garcia, told WWD that each sister will have their own personal app which will include their individual personality.

Kim’s app is set to include advice on balancing high-end fashions whilst being a mum (Nori even has a feature on Kim’s app on how to get her NYC look – we can’t handle the cuteness!).

Kourtney’s app is set to include a sex and relationship advice column, with a health and wellbeing element, whilst supermodel sister, Kendall, is the only sister to be shooting all content herself.

“Nobody knows who the real Kendall Jenner is...we don't know much about who she is and what she likes to do. Her video content is unique...” said Garcia to WWD.

The youngest and most controversial sister, Kylie, is said to have her app looking edgy with a mix of fashion, style and beauty which will be presented in a unique way.

A photo posted by King Kylie (@kyliejenner) on

“For Kylie—she's the one who has the most distinctive personality... you're going to see that with her content,” said Garcia to WWD.

The only sister whose app hasn’t been released, is eldest Kourtney. At a press release at a Soho Apple Store in New York City, Kourtney mentioned that the reasoning behind her apps release being different to her sisters is due to the design element of the app.

“(My website) is more curated. I'm obsessed with interior design, so it’s a lot about that. I'm obsessed with being a mom and I have a very specific way of being a mom... so I love sharing,” said Kourtney at the press conference.

Despite her reasoning we do have our doubts. Could Kourtney’s relationship crumble with Scott Disick be the reasoning to her apps late release?

Words: Jessica Lunan

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